SSL certificates are currently solutions that allow you to ensure security online. However, this is just the beginning of their advantages, because in a rapidly developing society, other factors also come into play, such as the need to improve brand visibility and stand out from other companies. Equally important is a company’s position and its placement in search results. Having an SSL certificate can influence this. Below are some of the benefits it offers:

Low investment, many benefits
Many people who decided to invest in SSL certificates share this viewpoint. The costs were not always high, because the range of available certificates is wide, allowing you to choose one that fits your budget. This is undoubtedly a strong point, especially since January 2017, when the new version of Google Chrome was introduced. Since then, any website using password logins or electronic payment systems that is not encrypted is marked as potentially unsafe. This naturally raises concerns among, for example, potential online store customers regarding how their data is handled. As a result, customer trust may decrease, directly affecting a company’s profits. Hence, investing in an SSL certificate is considered a relatively small expense that brings numerous benefits.
It is true that some argue the cost of certificates can be high, especially if you own, say, 10 domains. In that case, a few hundred more zlotys might be required to maintain your websites. However, one must not forget the many advantages gained in return, so such an expense can certainly be deemed worthwhile.

Data credibility
This is a matter of the trust a customer places in a company. If they send their data via a website that has an SSL certificate, they know the information will not fall into the hands of unauthorized parties but will be properly protected. Nor is there a risk that the data they leave online could be altered. This is crucial for users to feel safe and comfortable on a daily basis.

Positive impact on positioning and SEO
Google plays a major role here, partly due to the high-profile media coverage of a large-scale document leak revealing government surveillance. It is important to note that simply having an SSL certificate does not automatically boost a website’s position in search results. However, if the site already has serious competitors, an SSL certificate along with well-chosen keywords can help achieve a noticeably better ranking.

Reliability and security guarantee
This is one of the key aspects when it comes to SSL certificates. While you can secure your site in various ways, there is no absolute certainty that all measures will be effective. In this respect, SSL offers the guarantee of being unbreakable, as no successful breach has been recorded to date.
This protection is based on the TLS 1.2 protocol, which is highly reliable. Therefore, purchasing an SSL certificate is often viewed as a good, long-term investment.

Efficiency and effectiveness even where trust and authenticity are less critical
In such situations, SSL certificates with DV validation come into play. They are used where, for instance, no purchases are made through the website, such as in email services or testing environments. Such certificates are also chosen by entrepreneurs who already have a well-established and recognized online store or other business, where the domain itself indicates the owner.