An SSL certificate is currently a guarantee of a website’s credibility. It doesn’t matter whether it is an online store, a bank, a medical website, or a webmail application. In each of these situations, the certificate ensures complete security and the certainty that when a user sends their data, it will not fall into the hands of third parties. This is useful during online shopping as well as, for instance, when visiting medical services.

SSL Certificates and Protection against Phishing
Certificates help protect against situations in which data sent from or to the browser is altered by outsiders in any way. Thanks to them, it’s not possible to modify the data, because the encryption mechanism prevents making any changes. Additionally, one gains certainty that the certificate also protects against phishing.
Phishing is one of the popular methods of data theft on the Internet, which consists of creating fake websites that are very similar to the ones where users log in. As a result, third parties can read login data to online banking, including username and password. An SSL certificate helps ensure and confirm the authenticity of a website. Due to the image benefits, it is also an opportunity to confirm the care for customer data and one’s own credibility. This is visible as a green padlock icon next to the address bar, informing that the site holds a certificate.

Marketing and Branding Advantages
Having an SSL certificate causes a customer visiting the site to be immediately informed about it. In this way, their trust and the brand’s position increase. And it is all thanks to, at first glance, a small green padlock in the address bar.
Such image-building activities are popular nowadays, and marketing specialists point out that they positively affect the company’s operations and how it is perceived in customers’ eyes. They build trust and a sense that, for instance, when using an online store, one does not have to worry about anything because no one will ever intercept or misuse their personal data.
Greater trust in one’s own website also translates into a significantly lower bounce rate. Lack of interaction is something no online store owner likes, and the green padlock graphic significantly boosts trust and makes a new, potential customer less likely to leave so quickly. Continuing this train of thought, we can point out that this also positively influences a site’s ranking in Google.

High-Level Security
An SSL certificate ensures that the security of the site is on a high, global level. It also signifies prestige and staying at the forefront. In modern times, when competition is practically breathing down one’s neck and brand image often decides a company’s popularity, it’s hard not to consider these arguments.

Certificate and Higher Revenues
The issue of high-quality security is directly related to increased revenue online. First and foremost, it enables credit card payment options in online stores, where a certificate is required. It not only ensures security and positively affects the company’s image but is also one of the requirements set by the Payment Card Industry Data Security Standard. Having a certificate makes it possible to use various payment methods based on credit cards. This also translates into direct earnings, as many users are more willing to make purchases in a given online store this way.