SSL certificates with Extended Validation (EV) are the gold standard among SSL certificates, providing the highest level of customer trust thanks to strict authentication standards. The EV verification guidelines, developed by the CA Browser Forum, require the CA to perform more stringent identity checks of the organization or applicant for certification than DV or OV validation. This can be a time-consuming process, but it is especially worthwhile because the pages secured with an EV SSL certificate display full details of the owner of the website secured with such a certificate and provide dynamic secure site seal with company details. These visible elements increase the trust of website visitors, which usually has a positive effect, for example, on the finalization of e-commerce transactions.