An SSL certificate provides the opportunity to increase revenue in an online store and enhance its reputation. For those conducting business online, it’s a genuine chance to boost profits. It also enables the use of relatively new solutions, such as the Facebook Shop feature on the social media platform, offering a new source of income.

SSL Certificates and Increasing Profits from an Online Store
Anyone running an online store and wishing to accept credit card payments needs an SSL certificate. It’s not only a way to significantly improve data security and send customers a clear signal that you care about the information they share every day online. It also meets the requirements set by the Payment Card Industry Data Security Standard, created to ensure high security standards when processing customers’ data—credit card holders’ details. A company with an SSL certificate can access various credit card payment methods.

Improving Image and Increasing Revenue
Marketing experts agree that a company’s image has a significant impact on the level of customer trust and their willingness to trust one brand over another. In today’s world, where so many tools and resources are invested in building corporate image, it’s also crucial to note that users are more inclined to shop at online stores where their data is protected. This is visually indicated by the green padlock icon displayed when entering the store’s website. Although small, this icon can be highly influential—it inspires customer trust and makes them more likely to make purchases.

An SSL certificate positively influences potential customers’ purchasing decisions because it safeguards their security during payment and enhances their sense of privacy. Nowadays, with so much discussion surrounding new EU regulations and GDPR, this issue is particularly important. Growing awareness about sending personal data online and the possible negative consequences means more people pay close attention to security issues. Therefore, when they see that a site is protected by an SSL certificate—and thus their data is safe—they are more inclined to trust that brand and spend their money there rather than elsewhere. Implementing an SSL certificate with OV (Organization Validation) or EV (Extended Validation) provides additional confirmation for potential customers that they are dealing with a verified, trustworthy entity. In both cases, all company details appear in the certificate’s information.

SSL Certificate and Its Impact on Conversion
This is another important factor affecting the revenue of online stores. Studies have shown that SSL has a significant impact on conversion rates, as demonstrated by specific case studies. The appearance of the so-called green padlock gives customers confidence, marking the start of a positive path towards trusting a brand or company and entrusting it with their financial resources. This also opens up positive opportunities for integration with Facebook—an environment for reaching new customers and brand fans.

For those running an online store, it’s possible to integrate the shop with Facebook’s Shop feature. This allows users to make purchases directly on the social media platform. The Facebook Shop can be integrated with a regular online store, which has the advantage of continuous updates and a significantly expanded customer base. Facebook is currently considered the most popular social network, and the number of its users who could become customers is substantial. However, to set up your own Facebook Shop, having an SSL certificate is a prerequisite.