Benefits of the SSL EV certificate include the highest level of trust and security, displaying the company name in the browser, increased credibility, better protection against phishing, improved search engine ranking, and customer data protection.
Why Choose an EV SSL Certificate?
In today’s world, where cybercrime is rampant, protecting user data is crucial for any online business. One of the most effective tools for ensuring security is the SSL (Secure Socket Layer) certificate, especially its advanced version – the EV (Extended Validation) SSL certificate. Here are the key reasons to invest in an EV SSL certificate:
Highest Level of Trust and Security: EV SSL offers the highest level of authentication for websites. The issuance process requires thorough identity verification by an authorized certification authority. Only companies that successfully pass this process receive the EV SSL certificate, ensuring users that the site they connect to is genuine and trustworthy.
Company Name Display in Browser: One of the most visible signs of an EV SSL certificate is the display of the company name in the browser’s address bar. While the green address bar has been removed from most browsers, the company name is still visible next to the padlock. This visual confirmation assures users that their connection is secure and the site belongs to a verified company, significantly increasing customer trust and potentially boosting conversions.
Increased Credibility and Reputation: Having an EV SSL certificate not only enhances security but also builds the company’s image. Internet users are increasingly aware of cyber threats and pay attention to the security of the sites they use. Sites with an EV SSL certificate are seen as more professional and credible, which translates to a positive brand perception.
Better Protection Against Phishing: Phishing is one of the most common internet fraud methods, involving impersonation of legitimate sites to steal user data. The EV SSL certificate makes such attacks significantly harder, as it requires thorough company identity verification. Cybercriminals cannot obtain an EV SSL certificate for fake sites, offering better protection for users against such threats.
Improved Search Engine Ranking: Google and other search engines increasingly prioritize website security. Sites with SSL certificates are favored in search results. Although having an EV SSL certificate alone does not guarantee a higher ranking, it can be one of the factors that contribute to improved search engine positioning.
Customer Data Protection: The EV SSL certificate ensures encryption of data transmitted between the user and the server, protecting against interception by third parties. This is especially important for e-commerce sites, banks, and other services where sensitive data like credit card numbers, personal information, or passwords are transmitted.
Investing in an EV SSL certificate enhances security, trust, and the company’s reputation online. With the highest level of authentication, company name display in the browser, protection against phishing, and improved search engine ranking, the EV SSL certificate becomes not just a tool for data protection but also a marketing strategy element that can contribute to the company’s success online.