Probably every company would like to be perceived as safe and trustworthy. That is precisely why a valid SSL certificate should be present on the company website. Thanks to SSL certificates, you can protect the website and the data left on it against theft. Appropriate encryption makes the site more credible.
A website with an SSL certificate is very easy to spot – it has a characteristic green padlock in the address bar, and its URL begins with “https://”.
SSL Certificate – Not Only for Banks
In the past, SSL certificates were mainly associated with online banking and other online services through which sensitive data were transmitted. Nowadays, the situation is entirely different – under the currently applicable data protection regulations, every data controller must implement appropriate technical measures to safeguard data from unauthorized access as well as from destruction and loss. Therefore, an SSL certificate is no longer just for banks – it should be used on many other websites where data security matters. Thus, online stores that collect sensitive data, including personal and payment details, company websites, news portals, and even blogs or personal sites can also benefit from implementing SSL certificates, thereby increasing their credibility in the eyes of their users.
A Website Without an SSL Certificate – Avoided by Internet Users
Today, websites that do not have an SSL certificate at all, or whose certificates are no longer valid, are visited less and less frequently. Moreover, web browsers warn their users that a given site does not have a valid SSL certificate, so only a few people decide to proceed to the website anyway. As a result, a site without an SSL certificate is at a significant disadvantage compared to one that has a valid certificate. It is not only visited by fewer people but is also perceived as unsafe and is avoided by internet users.
SSL Certificate – Improves a Company’s Image on the Internet
Companies that have decided to install an SSL certificate on their websites can therefore enjoy greater interest from internet users and potential customers. An SSL certificate makes the company behind the website appear more trustworthy, secure, and caring towards its customers, making it a straightforward investment in a positive corporate image—which is very important online nowadays. Crucially, this investment does not necessarily involve very high costs—prices can start from just a few dozen dollars per year, which generally isn’t a significant burden for owners of corporate websites. It’s also worth noting that if the certificate becomes outdated, this fact can quickly spread among users, for example, via social media. This could significantly damage the reputation of a company that can no longer guarantee an appropriate level of security for visitors to its site. For this reason, every website owner should remember to implement an SSL certificate. It is a worthwhile investment that significantly increases the security of data and the website itself, and at the same time improves the company’s online image.
If you’re looking for the right certificate for your business—one that will boost its credibility and encourage visitors to make transactions—check out our range of SSL certificates with OV validation as well as EV SSL certificates.